You pay for matches. Nothing else is billable.

A match costs 1, 2 or 3 credits depending on how rare it is in your market. The rate is set from a free sample, from the cautious end of it, and shown before a scan starts — so it can only go down. Non- matches and the businesses we could not settle arrive as counts and reasons, free.

Also: a $19 pack of 100 credits with no subscription. Unused credits carry one month, capped at one month’s allowance.

The rules that decide what you are charged.

A match is a business, not a listing

Open data lists a practice more than once. Two listings of one business at one address are one match, and the row says how many listings it stands for.

Unlocked once, yours for 12 months

A business you have already paid for is free to your workspace for a year, however many searches return it.

A wrong match is refunded on the spot

One click, no form, no review queue. It leaves your export too, because a row you have told us is wrong is not one you want in your outreach.

A business with no website costs 0.25 of a credit

There is no site to read, so nothing was proved — it is sold at a quarter rate rather than leaked for free.

Each credit carries 11 reads

Charging only for matches means a criterion nothing satisfies would otherwise read a whole market for free. The budget is shown before a scan starts.

A hopeless scan stops itself

If matches dry up, the scan stops and tells you what it read and what to change. That costs us at most $3.36 and costs you nothing.

Why a match is banded rather than flat-priced.

Reading a business costs us about $0.0168 and that barely varies. What varies is how many businesses must be read to find one that matches — measured across three markets, that swung 6.1×. A flat price has to be set against the worst market, so everyone in a good one overpays six times over and the pricing page has to keep quiet about it. Banding collapses that spread to 2.3× and lets the page say exactly this.

Payments are not switched on yet. Nothing on this page can be bought today — the plans and the credit rules are live in the product and tested, and the card step is the last thing left.